Work / Case Studies
Work / Case Studies
Work / Case Studies
The People Blueprint
The People Blueprint
The People Blueprint
Digital Fridgital is a digital interface concept designed to help people better organise their groceries and reduce household food waste. The screen, integrated into the front of the fridge, allows users to track ingredients, manage shopping lists, and discover recipes based on what they already have at home. By providing reminders and suggestions for using ingredients before they expire, the system encourages more mindful cooking and food management. Ultimately, the concept promotes more sustainable habits by helping users make better use of the food they buy.
Digital Fridgital is a digital interface concept designed to help people better organise their groceries and reduce household food waste. The screen, integrated into the front of the fridge, allows users to track ingredients, manage shopping lists, and discover recipes based on what they already have at home. By providing reminders and suggestions for using ingredients before they expire, the system encourages more mindful cooking and food management. Ultimately, the concept promotes more sustainable habits by helping users make better use of the food they buy.
The People Blueprint, are a Perth‑based consulting business focused on strengthening workplace culture, employee engagement, productivity, and leadership for small to medium organisations. The site aims to clearly communicate their tailored HR and culture transformation services and the impact they deliver for clients, while guiding visitors through their approach and offerings. My design work balances strategic content organisation with approachable visuals to reflect the brand’s expertise and values, helping position them as a trusted partner in people‑focused business growth.
Curtin University
Curtin University
Curtin University
Role
Role
Role
Research, Design, Prototyping
Research, Design, Prototyping
Web Design, UI Design
Timeline
Timeline
Timeline
August 2024 - November 2024
August 2024 - November 2024
December 2025 - Current
Type
Type
Type
UX/UI Design
UX/UI Design
UX/UI Design
Tools
Tools
Tools
Figma, Photoshop, Illustrator
Figma, Photoshop, Illustrator
Figma, Trello, Photoshop, Webflow
Overview
Overview
Overview
Through user research and interviews with people conscious about their diet and environmental footprint, I designed a smart fridge screen that allows users to track groceries, discover recipes, manage shopping lists, and set food usage goals. A key design challenge was simplifying the logging process and ensuring recipes were versatile enough to reuse common ingredients, which led to features such as ingredient filters, saved items, and quick-access ingredient lists. The concept ultimately highlights how reducing food waste can also help users save money, creating a practical incentive for more sustainable everyday behaviour.
Through user research and interviews with people conscious about their diet and environmental footprint, I designed a smart fridge screen that allows users to track groceries, discover recipes, manage shopping lists, and set food usage goals. A key design challenge was simplifying the logging process and ensuring recipes were versatile enough to reuse common ingredients, which led to features such as ingredient filters, saved items, and quick-access ingredient lists. The concept ultimately highlights how reducing food waste can also help users save money, creating a practical incentive for more sustainable everyday behaviour.
This was a client project referred to me by a friend, for his cousin launching her consulting business. My goal was to deliver high-quality work that supported the client and reflected positively on my friend’s recommendation. The project involved frequent revisions and ongoing communication, which made it a valuable learning experience. While the core of the site is complete, a few final tweaks remain. The project began in Figma and transitioned to Webflow—a process that felt smoother as I’ve become more confident with the platform. Overall, I’m pleased with how it’s coming together, and it continues to be an opportunity to refine my skills.
Get in Touch
Get in Touch
© 2026. James Celenza
© 2026. James Celenza